WhichAffiliate Review

We have purchased advertising from WhichAffiliate (whichaffiliate.com) and many others.

Want to know how WhichAffiliate "stacks up" before you invest your marketing dollars? It will definately be worth your investment and your time.

Update: WhichAffiliate was recently acquired by a new owner. So, we are pleased to announce that the unscrupulous previous owner (Jason) is no longer able to rip anyone off.

The new owner seems to be a very professional, patient, helpful, and honest businessman. He contacted us to let us know of the sites' transition, make-over (looks much better now), and that he will be taking good care of his customers -whereas Jason did not.

We have not advertised with WhichAffiliate while under the new management, but we imagine that they will give you a fair deal and will work with you to get the most for your money.

WhichAffiliate Campaign

We purchase advertising on all types from a variety of sources. WhichAffiliate was one of our "Affiliate Program" advertising campaigns. We always track all results using HyperTracker -a tried and PROVEN method for tracking campaigns.

We have successfully used HyperTracker to increase our profits considerably. We have compared the results of HyperTracker to the actual logs kept by some of the Pay-per-click Search Engines, and the results have always matched perfectly. So, we trust HyperTracker results as True.

Now, the reason we mention all of that is because the WhichAffiliate Webmaster, Jason, continuously wasted our time debating the effectiveness in HyperTracker's ability to adequately track visitors. Why was this in question?

Because WhichAffiliate touted having a HUGE number of visitors per month (which did not match up with WhichAffiliate's Alexa ranking, but we thought --what the heck-- we'll give it a shot), and they also specifically mentioned in their "advertising blurb" that another one of their vendors received a significant amount of signups and clickthroughs. The problem is that we received no more than 4 unique visitors per day from WhichAffiliate!

For the extremely high price per month and the figures touted in the WhichAffiliate email, our expectations were set to expect a great deal of traffic. Even in a worst case scenario, I NEVER pay a third-party website MORE per click than I would pay a well-established Pay-per-click [PPC] Search Engine. In WhichAffiliate's case, I paid more than TEN (10) TIMES the norm!

WhichAffiliate Return on Investment [ROI]

So, let's break down the cost and effective ROI (Return on Investment) of a WhichAffiliate Promotion Campaign:

1. We took the $745/3 months package deal.

2. For $745/3 months or $248/month, I would have been able to easily purchase more than 33 targeted visitors per day. That is assuming that I had to pay the highest price I would ever willingly pay for the type of traffic WhichAffiliate was sending us... So, I believe this to be very generous and very fair.

3. For a non-PPC, third-party site; I expect at least 300% more traffic than from a PPC Search Engine or I do not renew my campaign. So, in order to see Value from this WhichAffiliate campaign, we need to see about 100 visitors per day (minimum).

The Results?

We received roughly 1-5 unique visitors per day.

In an effort to be fair, I allowed WhichAffiliate ample time to optimize our campaign and gave my feedback timely enough to test out new ideas on increasing effectiveness. The problem wasn't the campaign... it was the type of traffic or lack thereof.

On my first mention to WhichAffiliate that I would request a partial refund, if the WhichAffiliate campaign didn't pick up; I was told that another advertiser (an adult link) was receiving a TON of traffic and that it was my affiliate link and banner that were the problem.

So, after everything I've seen... assuming that it is TRUE that the other advertiser really received that much traffic; I can only deduce that most of the traffic being taken in by WhichAffiliate was "adult" in nature or not anywhere near as highly targeted as WhichAffiliate claims.

I have never had an issue getting a partial refund on any of my failed campaigns in the past, but when I asked for a refund from WhichAffiliate, I was given excuse after excuse. Moreover, I was made to believe that my tracking method was to blame.

So, in response (being more than fair), I spent considerable time to test our links and compare the tracking of the links (both banner and text). Both worked and reflected the proper IP and cookie information. I emailed this information to WhichAffiliate, but they wrote it off and suggested that our HUGE increase in Alexa rankings were due to our WhichAffiliate Campaign!

Not Hardly. We were running six (6) other, even larger campaigns at the same time we started the WhichAffiliate Campaign. The difference is that those campaigns paid off (most of them). From our tracking, we could see hundreds of visitors from other sites, but only a handful from WhichAffiliate. Even when presented proof, WhichAffiliate denied everything and said that our tracking method was to blame.

After my initial serious refund request to WhichAffiliate, we saw about 100-200 visitors for a couple of days (partially from our WhichAffiliate link and partially from a PPC campaign set up on Search99.com to help offset the failing WhichAffiliate campaign).

That sounds good, right? Wrong. When we check the traffic logs and our HyperTracker stats, we saw that 98% of the visitors were all from the SAME IP address. This implies that one person sat there and clicked over-and-over. I don't know what the case was, but it wasn't quality traffic!

I was always professional and courteous, but WhichAffiliate on multiple occasions "lashed out" towards me in anger at the thought of giving a partial refund.

WhichAffiliate Conclusion

I was being overly generous when I offered to take only the last two months as refund. When calculating our Cost-per-click [CPC], we found that we were paying roughly $3/click. I can buy just about ANYTHING for $3/click! That is NOT a good value.

However, WhichAffiliate denied my refund request and simple proceeded to say how they fulfilled their end of the agreement and spent too much time on our WhichAffiliate campaign already (which is in no way our fault).

How could they have fulfilled their end of the bargain after only one month?

That's right! They couldn't. WhichAffiliate's final response was that they were not going to give the refund under any circumstances and that they would continue to display our link as agreed. That is 100% AGAINST our wishes. We were more than fair and more than willing to work with them, but when a company just doesn't deliver --Enough is Enough!

WhichAffiliate has shown their true colors and they're not pretty. I warned that I would post my 100% honest review for all of our marketer friends to know about their unscrupulous business practices. So, I am hopeful that I can save other marketers from the month long of heartache I went through. Don't risk it. Save your money. It will be better spent elsewhere.

Fortunately, as of this posting, there apparently anyone advertising with WhichAffiliate. A quick look at the links, company names, and owners will reveal that the "so-called" advertisers on WhichAffiliate (at least at this moment) are really just links to other companies owned by them.

Regards,

Wesley Tomas

*Unedited email transcripts available upon request.

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