Viral Marketing Explained
 
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What is viral marketing and how can I use it effectively?

Viral Marketing

The concept of viral marketing is pretty simple actually and you might have even thought of (or are) doing this already --but, just never called it viral marketing. Viral marketing is distributing a piece of software or an ebook -for a price or for free- that:

  • contains affiliate links to recommended products and has imbedded links to get others to promote or buy the ebook, or

  • is "brandable" -meaning that a reader can purchase rights to re-brand your ebook and use it as their own and earn commission off of any affiliate links imbedded in the ebook.

To create ebooks (the .exe type), you'll need a program like:

  • eBookGold ($97 retail) or

  • eBookPro -which retails for $197, but has a few more "theftproof" features built-in (to protect your intellectual property).

Those products are great if you have a lot of sensitive information that you absolutely want to protect. And, of the ebook (.exe type) creators, eBookGold and eBookPro are the best.

Another alternative is to create protected PDFs, but that requires Adobe Acrobat (full version) --which is quite expensive. There are a few off-brand PDF creators that are great as well. Creating PDF versions of your ebook is great for maximum compatibility across many types of computers and operating systems.

Some of the off-brand PDF creators that are widely supported are:

  • JawsPDF - one of the most heavily Acrobat alternatives and

  • PDF995 - an up-and-coming, powerful PDF management software

To really explode your "rebranding" and "viral" potential, you should consider making your ebook or PDF re-brandable. In other words, sell (or giveaway) rights to allow your readers to rebrand all of your affiliate links and earn the commission themselves!

The best PDF-based rebrander around is ViralPDF. Read our PDF Rebrander review or visit site.

There are numerous ebook (.exe type) compilers and rebranders out there. We have not yet had a chance to review any of them.

Viral marketing is a great tactic to earn revenue when promoting a product or service. The only drawback is that as people grow more conscience of affiliate programs, they may avoid your affiliate link. Sometimes it's to spite you and sometimes it's to not give commissions in case you are simply trying to trick them into buying something not worthwhile.

For that reason, we always try to build credibility and trust with our members. After building trust and after demonstrating that the product or service is truly worth their investment, we find that many people are more willing to give those commissions. So, the bottom line is: build trust, earn credibility, and only promote products/services which can truly deliver.

 

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