How we use Safelists effectively

NOTE: To understand everything in this section, you should first thoroughly read through
Section 3: Web based Safelists and Section 4: Free vs. Paid Safelists

EFFECTIVE USE OF SAFELISTS
Let's delve in to how we use safelists and why our experience has led us to do it this way.

For the most part, we focus on the following:

• Web based One Click - Paid Only Membership (10%)
  
  
• Web based One Click - Paid Membership with a Free Member Option and Web based One Click - with Downline (90%)

The majority of ineffective safelist use is due to the fact that many people waste valuable time searching and researching for free safelists online. The advantage of some better safelist softwares (as we'll get into in a later section) is that they do this for you! That will free you up for more important things -like filling orders! We use and highly recommend safelist software.

We then subscribe to a few Web based One Click - Paid safelists. Some of these are the upgraded accounts (like Ultimate Mailer and Herculist).

If you decide to not use any safelist submission software (will cover in a later section), then take a look at some of these directories that should save you a little searching time:

http://www.netincomesite.com/marketing/safelists.htm
http://www.newsafelists.com
http://www.safelistbuilder.com/index.asp

We occasionally pay a young person a few extra dollars to use these types of systems:
Web based One Click – Credit system and
Web based One Click – Pay to read

However, this is not a main focus and if you can't outsource this at a good rate; you should probably not bother with these. We would definately not recommend only using these, but rather using these above-and-beyond the other types of lists. Remember the above two systems work on credits, so they involve you either having to search the emails you receive for clicklinks or reading every email you get and clicking on the a special link to get credits.

The response rate of the Paid lists is slightly less than credit or pay-to-read, but posting to a large number of lists can help offset the difference. Also, it is important to understand that unless your web site REALLY grabs someone's attention, those visitors from credit and pay-to-read will probably click and then immediately close the site and move on.

Here's how it all works. One of the big keys to safelist posting is playing the numbers game. By posting to only a few lists, you will only get a few responses. Posting to a large number of lists will yield a large response. And this is made simple for us by using automated safelist software that does the posting for us. Since we do not spend time tediously logging in and posting to tons of lists, we have more time to study results and improve our sales copy (probably most important factor in sales).

Of course, you do not have to use automated safelist software, but unless your time isn't all that valuable; it should be a huge consideration. The software is relatively inexpensive and can save you hundreds or even thousands of hours in the long run!

As you might have guessed, signing up for a safelist will dump a LOT of emails in your inbox. So many that your inbox will become effectively useless. Let's continue on and discuss a few options to combat this problem using Safelist Email Accounts.

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Section 2: Non-Web based Safelists
Section 3: Web based Safelists
Section 4: Free vs. Paid Safelists
Section 5: What to look for in a Safelist
Section 6: Using Safelists effectively
Section 7: Safelist Email Accounts