What do you intend to offer to your customers?

ALREADY HAVE A PRODUCT OR SERVICE?

If you already have a product or service, then the question is whether or not it will be readily promoted online. If not, you may have to spend a little more time and/or money to effectively drive traffic to your site. For example, this Internet Marketing site is what most safelist users are interested in. So, therefore, it is easy, inexpensive, and cost-effective to promote.

It pretty much sells itself, but some of our other companies (web hosting, travel agencies, etc) have required several thousands of dollars in startup marketing expenditures and requires a hefty monthly marketing budget during its growth phase.

So, if your product or service isn't performing the way you like, keep in mind that it could simply be the methods you use to promote it. It could be that your ads themselves need tweaking or it may be that your entire method of advertising needs to be evaluated for reaching your intended audience. For more on that topic, please read:

My product isn't selling. Is it the product or is it my approach?

LOOKING FOR IDEAS OF WHAT TO OFFER?

Basically, as you probably gathered from the previous paragraphs, the easiest "sells" on the Internet are anything related to making money. This was the case when the Internet began to become commercialized and still holds true today. So, that means that anything relating to:

• Traffic boosting programs involving one or multiple forms of advertising (classified ads, ffa pages, owning your own ffa page, automated search engine submission, etc)
  
  
• Online MLM/Matrix/Downline builders *includes multi-level affiliate programs
  
  
• other safelists

Probably a close second to those would be the commodities that everyone needs to run an online business and that includes:

• Domain Registrations
• Web Hosting
• Web Page Design

The main drawback to advertising these types of businesses online is the sheer number of competitors that are already out there and the fact that the "web hosting directories" charge so much for listings. These are necessary for link popularity (as many are uneffective at driving targeted sales leads), but they charge anywhere from $25-$500 per month for a listing! And the ones that only offer Pay-per-click [PPC] programs tend to require $0.50-$1.50 per click to be seen and visited. That's outrageous, but the big players in the industry are paying it. So, that leaves the little guys on the sidelines.

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