Site Promotion Options Reviewed
 
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Which promotional tools really work and which ones should I avoid?

Site Promotion Options

OVERVIEW

The search engine market changes so rapidly that it is almost impossible to keep up. Currently, Google (the largest search engine at this time) is moving towards penalizing people using automated software for submissions. This is greatly hindering the usefulness of past products/services that were once successful.

For instance, NetMechanic is a service that lets you "one-click" submit your site to over 100 search engines easily. However, now that search engines are frowning upon this, it is increasingly risky to use services like that. Basically, the search engines take on it is that if your site isn't worth manually entering; then it's not worth getting a high ranking. I'm not sure that I agree with that, but there's not much that we can do about it.

USING AUTOMATED SERVICES

There are services out there now springing up to submit your listings automatically using "manual" processes. These places give elaborate explanations of how this contradiction in terms works; but ultimately, they are still using automated software to try to trick the search engines. And, as many have learned, trying to trick the search engines can get you banned. So, if you want to take part in those programs, you should be aware of the risks.

Other places -like PositionTech- are widely known and respected for truly entering your data manually. We were actually going to use them for some of our own site promotion (due to reasonable price of $249 annually) to free up our time for more important tasks. But, we emailed them several times to get a feel for the type of support we could expect and we never received a reply. So, unfortunately, we could not use them. We do not work with companies that we can not communicate with --except for Yahoo and other monolopolies for which we do not have a choice, naturally. At any rate, these services might be worth the money, but we do not know first-hand.

The best bet? Do it yourself or try to find an expert that will take the time to communicate with you. Hand submit your site and you will probably be happier with the results over the long term.

 

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