Refining Sales Copy & Tracking is VERY Important

WHY TRACK RESPONSE RATES?

Would you ever give a telemarketer $1,000 and not ask to see results? We wouldn't either! Then, why is it SO common that people that market products and services online spends hundreds or even thousands of dollars online and just "sit back and wait for the sales to come in?"

It's astounding. We would not be surprised if nearly 95% of all Internet "marketers" threw their money away like this. To be an effective marketer and one of the few that really makes money on the web, we need to be smart about it. We need to always improve our process and refine techniques to measure how well we're doing.

So, here's a few tips on how to track responsiveness:

• Free method - any link that you place in an ad can have a unique identifier to let you know where the lead came from. Of course, you have to be monitoring with a package that can show you referrers (URL where the visitor came from). Many web hosting accounts today will display the referrer in their control panel at no extra cost.
  
  To use this correctly, you will place a link in your email -for instance- that looks like this:
  
  http://www.whatever.com/?track01
  *for HTML emails, use this as the link <A HREF...>; but only display http://www.whatever.com
  *doing it this way makes it a better choice than the next free method
  
  When you log in to view your stats, you can see how many times someone was referred by that exact URL and that is how many times someone "visited" your site. If you have a sophisticated enough statistics package, you can even see how many of them clicked-through (otherwise, you don't know if they just open your email OR if they opened the email and then clicked the link). If you have a "page view," that means someone viewed/opened your email. But, if you have a "page view" AND a "visitor/unique IP", then you had someone click through to your site.
  
  The most sophisticated (and low-cost) analyzer we have found is Sawmill Stats. We have reviewed Analog, Webalizer, and even WebTrends; but nothing comes close to the power and accuracy of Sawmill Stats. The beauty of this stats software is that it can give you so many detailed reports. Things like:
  
  
  • What search terms people used to find your site!
    
    
  • What search engines they used
    
    
  • Paths (page-by-page) that visitors took through your site
    
    
  • Amount of time your visitors spend on a given page (how interested they are)
    
    
  • Which search engine spiders visited your site, and a whole lot more...
    
    
• Another free method - In your web directories, create a subfolder under your images folder named by date of the email release (and a unique identifier, if needed). For instance:
  
  <root>/images/010104-1/
  
  Then, create a 1 pixel x 1 pixel gif file (ask your web designer, if needed). This takes 2 seconds to do. Place the file in the appropriate folder, and then put a link to the image in your email. This assumes that you have some good working knowledge of how to embed images (via the Internet) in your emails. It also assumes that you have access to some sort of statistics that will show referrer (as mentioned above). You will know how many "hits" you had by the number of people accessing that directory. A "page view" means that someone opened the email, and a "visitor/unique IP" means they also clicked through to your site.
  
  This method isn't as good as the previous method because your stats package may not differentiate between "page views" and "visitors" for the folder itself.
  
  This method is better in one way, though, because your link can be normal (and not look like an affiliate link). You can overcome this in the previous method if you following the notes.
  
  We used to use this exclusively before we found out about Sawmill Stats (mentioned above) and later about Hypertracker (see below) and Interneka Affiliate (see below). Both of those packages are great for tracking click-throughs from your affiliates, tracking leads, and conversions.
  
  
• HyperTracker - This web-based tracking system is AWESOME and is more or less a revamped version of Adminder. It's easy-to-use, powerful, and relatively inexpensive for what you get. Plans are $19.95 per month (or a 14 day trial) with no committment or you can get discounts for longer periods. 14-day trial period. *RECOMMENDED
  *there is a little bit of a learning curve, but it's well worth it... if you get stuck, contact us
  
  
• AWeber - highly recommended in the industry, but we have no first-hand experience. They have a generous affiliate program, so that might be a factor in why we see so many affiliates. They do offer a GREAT signup bonus, however [Read about Signup Bonus].
  *Offers a 30-day money-back guarantee
  **Has visual tutorials [Click here to watch a getting started guide]
  
  
• For several more reviews, Join our Members only site...

REFINING COPY

Now, as you might have guessed, we will have several subjects and several sales copy for EACH of what should be several products/services we offer. We will try each one out and test the responses. Over a short period of time, you will be able to easily identity which ads work well and which ones do not. HyperTracker will even color-code your ads for you.

Afterwards, you can analyze the ads (successful and failed) to determine what might be the reason one worked and the other did not. The best path to take is Test, Test, and then Test some more! It will be well worth your time and your increased sales should justify your effort.

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