Free Safelists?

LISTSERVERS

"Listservers" aren't really marketed as Safelists, but for arguments sake; that is what they tend to be used for --mainly by SPAMMERS.

They work like this:

• You search for companies that host these lists
  
  
• Then you browse through hundreds of categories looking for lists that apply to you
  
  
• Once you find relevant lists, you can subscribe to them. Subscribing to the list is done by way of sending a special subscribe email to the list moderator or through the website
  
  
• Once approved, you will receive a confirmation email which you must open and reply to join the list (double opt-in). The list moderator (the person who set up and manages the list) has the option to automatically approve each subscription request or they can approve each request manually. After you are approved, you will receive a welcome email with the email address you can now use to post to the list
  
  
• When you send an email message to that email address, the listserver software system will mass-email your message to everyone on the list

MODERATED vs. UNMODERATED

"Listservers" (much like bulletin boards) fall into 2 sub-categories: moderated and unmoderated.

A moderated list means that the moderator can post to the list OR the moderator will allow members to post emails AFTER each individual email has been manually approved for content.

An unmoderated lists allows any member of the list to post a message with no approval process.

Examples of current companies providing "listservers" are Yahoo Groups and Topica. There used to be many others such as Onelist, Globelist and Egroups, but over time; they disappeared.

Posting to the unmoderated lists is simple because all you need to do is put the list email addresses into group mailing software and then just "blast" out your ad. Because this was so easy and there was no way to control the amount of times you could post to a list, a lot of these lists became used and abused by SPAMMERS.

To curb this type of abuse, Yahoo Groups (the largest current "listserver") created a digest feature, which is basically an email that contains all the emails that were sent to you in a given week. This lowered the number of messages that members of the list got bombarded with and let them quickly scan messages for anything relevant.

Since many people switched to receiving digests instead of individual emails, the response rates for marketers advertising with these list dropped dramatically because the individual would have to go through a little bit more trouble than simply clicking on your email (they had to log in to view). So, since few people will log in to read a soliciation; the response rates tumbled.

Although, there are still some who subscribe to these unmoderated lists and have chosen to NOT receive their emails in a digest format (either do not know better or prefer it). So, there are still a few individuals who elect to receive individual messages and may respond to your email ad.

QUANTITY vs. QUALITY?

Full Article in our Affordable, Complete Internet Marketing Guide...

SAFELIST SYSTEM SCAMS

Full Article in our Affordable, Complete Internet Marketing Guide...

Internet Marketing Home

Section 1: Safelist Systems
Section 2: Non-Web based Safelists
Section 3: Web based Safelists
Section 4: Free vs. Paid Safelists
Section 5: What to look for in a Safelist
Section 6: Using Safelists effectively
Section 7: Safelist Email Accounts
Section 8: Safelists Submitter Software

** This is a sample of what you'll find in our Affordable, Complete Internet Marketing Guide **
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