What is a Safelist?

Update (02.05.2004): Over the last couple of months, we have noted a serious reduction in the effectiveness of our safelist campaigns. Although our "conversion rate" has remained steady at roughly 25%, our "click-through rate [CTR]" has steadily declined from about 2% down to 0.0002%.

We believe this to be due to many, many safelist users signing up for safelist email systems that will auto-delete your email for you. This sounds great at first (send your email and not receive any), but the inevitable has happened. Everyone is switching. So, it's the catch-22 that everyone wants to send ads to make sales, but they won't even take time to look through the emails... so, why would anyone else either?

For this reason, we have removed all of our recommendations for safelists while we re-evaluate their effectiveness and the effectiveness of other types of email-based campaigns.

DEFINITION
Basically, a safelist is a group of people all willing to receive each others promotions via email --in the hopes that their promotion will generate more business. In other words, safelists are many, many "marketers" that have agreed to receive each others email. The drawback is that everyone is trying to sell and no one wants to buy. Some do buy, however, and that's your market. You just need something that other "marketers" will want or need. Currently, there are many tens of thousands of members to various safelists, and some are more effective than others. Also, there are different types (i.e. web-based and PC-based) that we will explore.

Every single safelist member had to agree to receive your email. That makes these lists “safer” than simply mass-emailing (i.e. spam)

By definition then, that means that safelists are what is known as "opt-in". Opt-in is when:

• People actively choose to receive your message by signing up somehow
• People can opt-out or unsubscribe from the list at any time

The best type of opt-in list (the only ones we use) are known as double opt-in lists. The difference is that after a person signs up for the list, they MUST reply to an email to be activated. This cuts down on programs spamming the list with false emails and also guarantees that someone DID actually want to sign up.

So how does opt-in email benefit you as the marketer?

It enables you to get your message out to thousands of potential customers every single day (in some cases) --without being accused of SPAM. SPAM is a big NO-NO... regardless of what anyone might tell you

AVOID THE FOLLOWING LIKE THE PLAGUE!
Please do not fall for any of these scams as they are too good to be true and will potentially get you BANNED from your ISP:

Full Article and Full Reviews in the Members section...

Internet Marketing Home

Section 1: Safelist Systems
Section 2: Non-Web based Safelists
Section 3: Web based Safelists
Section 4: Free vs. Paid Safelists
Section 5: What to look for in a Safelist
Section 6: Using Safelists effectively
Section 7: Safelist Email Accounts
Section 8: Safelists Submitter Software

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