Basically, if they aren't expecting it; it's SPAM!

OVERVIEW
SPAM is a tricky thing. Unless someone emailed you first requesting an email back; it can technically be considered SPAM. That is a pretty broad and unrealistic definition, but it can still get you into trouble if you are not careful [Learn More about SPAM].

So, the BIG question is how do we -as marketers- get our message out there without spamming? Well, there are several legitimate ways to do this and here's a basic breakdown:

• Safelists - safelists are great for marketing at a very low cost. Safelists are many, many "marketers" that have agreed to receive each others email. The drawback is that everyone is trying to sell and no one wants to buy. This is basically advertising to advertisers... who's actually reading?
  
  Some do buy, however, and that's your market. You just need something that other "marketers" will want or need. More than anything, safelists are just a good, cheap way to test your headlines and sales copy before launching a campaign.
  [Learn More]
  
  
• Newsletters - You can develop your own site newsletter and send out valuable information to your members. In the mix, you can subtly throw in a few offers after you've earned their trust. This is a great, free method; but it requires a lot of work to deliver good content and to get people to sign up. We'll teach you how to build your own list and review the most effective ways to market and grow your subscriber base.
  
  
• Purchasing Opt-in Email Leads - Full review in members section
  
  
• Co-registration Firms - These firms will help grow your list by either promoting your newsletter itself or buy selling you leads for a one-time cost.
  
  Full review in members section.
  
  
• Leasing Targeted Lists - This option will typically have the best response rate and the highest conversion rate. But, of course, the cost can be high.
  
  Full review in members section.

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