Beginner Level
Are you looking to increase your search engine rankings
but don't know where to start?
Thousands of websites come online everyday and face that
same problem. Fortunately, many webmasters or marketers
-like yourself- are resourceful enough to search out ways
to increase your sites' reach and effectiveness.
There are a few keys to success:
1. Unique Content - if your site doesn't
truly offer something of value and is not
a "cookie-cutter" type of site, then don't bother.
The visitors won't want to visit and the search engines
will work tirelessly to keep you out of their database.
So, you'll be fighting an uphill battle.
2. Link Popularity - the most sought
after traffic is free, search engine traffic. Currently,
link popularity is the primary judge of a sites' value
and relevance. In short, link popularity is a mathematical
formula derived from the number of sites that link to
yours.
So, starting out, you should focus on building worthwhile
content and/or services and then focus on obtaining links
from other webmasters. The problem is that webmasters
are becoming increasingly cautious with their linking
practices, so it requires a lot of determination and patience.
Experienced Level
If you have been online for awhile (or read the beginner
level article above), then you've probably gotten a good
idea of what you need to do. You've probably read lots
and lots of information on link exchange programs, link
popularity, and how to boost pagerank, but the question
is:
"how do I build link popularity quickly, safely,
and cost-effectively?"
The problem with boosting your pagerank by exchanging
links is that it's very time-consuming to locate quality
link partners, tedious to maintain link exchange pages,
and somewhat risky emailing webmasters in bulk to request
the link exchange.
Don't worry, we have suggestions to address each of those
link exchange pitfalls! ;)
There are three basic reasons why a "Link Popularity"
campaign fails (or doesn't get started):
- Not enough time to maintain the Reciprocal Link Pages
- Not enough time to search and sift through all of
the potential link partners
linking to just anybody's
site is ineffective strategy and is risky!
- Convincing webmasters to link back to you is becoming
increasingly difficult
For problem #1, there's Reciprocal Manager. Headache
gone. Period. Reciprocal
Links Manager
For problem #2, there are four, excellent choices:
*each link opens in a new window for easy comparison one
after the other
For problem #3, read our article on safely
emailing webmasters for links (avoid Spam complaints)
Internet
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