Joint Venture Partners
All is Not Lost!
Are you unable to get that financial boost you need
to break into a new market and tap into new potential
income? Well, all might not be lost. Some people never
stop to think that the answer to some of their company's
financial issues might not lie in outside investments.
Instead the answer might be to pool resources with other
companies in the same situation.
How Can a Joint Venture Partner Help?
Here is a real world example of how a joint venture partnership
can be profitable: Company A is a new marketing firm with
fresh ideas and loads of energy and company B has a brilliant
new product with very little capital to market their product.
Well, the two companies decide to work together allowing
company B to utilize the resources of company A to generate
income for both companies.
However the truth is a joint venture is not always this
simple. Sometimes a Joint Venture is between two companies
doing the exact same thing and are actually competitors
in a market. These types of ventures benefit by pooling
together thier shares of the market and using the increased
revenue to boost themselves to the next level.
And by "resources", we do not always mean M-O-N-E-Y.
Sometimes it can be people, research, and/or simply sending
an endorsement out to newsletter subscribers. Sending
a joint "endorsement" to a newsletter is actually
one of the most common, low-level Join Ventures used on
the web today.
However you spell it out, if you plan it correctly and
find the right partner, your joint venture can result
in a very profitable experience for both parties.
How do I Find JV Partners?
This is where it gets tricky. You can't very well go
searching the yellow pages calling other companies asking
"do you want to be my parther?" Even though
stranger things have been known to happen, here are a
some methods to finding that dream joint venture partner
we all need.
Keep in mind that the "easy way" usually requires
payment of some sort. I recommend that you consider the
phrase "time is money." Think about the amount
of time you would have to spend to render the same results
that are provided online joint venter partnership programs.
Consider saving your time by paying the (usually) minimal
cost of some of the available services.
The Easy Way
There are online services that have researched and located
companies that are in need of joint venture partners.
They have categorized the prospects and developed an online
environment that allows these prospects to comunicate
securely.
Online JV services are -without a doubt- at least worth
researching.
Consider being in a room filled with people that share
your goals and common interests and are also seeking a
joint venture partnership. I know it sounds like a some
kind of online business dating website, and in all actuality
it is. What a great concept, the internet is actually
being used for communication of mindless advertising.
Another hint: Find one of these services that are just
starting up. This way you get the benefits of a lower
rate and a bunch of other freebies. Marketing Hwy will
be happy to help you with this concidering that it falls
under that category.
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The Hard Way
For those of you who either don't have the finances to
go the "easy way" but still need a joint venture
partner, here are some helpfull tips:
- The library or Book store--I'm not
trying to be funny. The libraries and book stores have
most of the recent publications of business magazines
including some industry specific magazines. Search for
publications on companies making moves that fall in
line with you company goals. You will surely get a company
name and have an easy conversation starter like, "hey,
I saw your article."
- The Internet--Back to our old friend.
This can be used in same manner as the library/bookstore
method. Read online publications and company profiles.
A quick email from the contact us pages can serve as
an introduction. Although, calling will most likely
get a better response than an email (for larger corporations).
- Organization Memberships--By the
time you get here you would probably regret not taking
the easy route. Annual memberships to some industry
orgranizations can be pretty costly. However, they can
not only help with finding a joint venture partner.
They can also create some leads and keep you abreast
of new industry developments.
- The Phone Book--If done correctly,
you will be surprised what you can accomplish with the
good old golden book of names. I would recomend that
instead of calling to "get partners", ask
the company to send you some information. You can then
use the requested infomation to determine if they are
a potential candidate.
- Networking--Can you imagine what
life was before technology? How did people communicate
and build big businesses. Its simple, Tom told Dick
and Dick told Harry. What i'm saying is, talk to people.
While sitting next to a person on the train, spark up
a conversation, you never know where it might lead.
Happy Hunting!
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