Thinking up a Great Domain Name

Finding a good domain name can be an arduous task. Or, like most people, you might have ended up choosing some unrelevant or difficult to remember domain name (not easily brand-able).

Being easy to brand or easy to remember may not be an issue depending on what your offering and the methods you plan to use for marketing.

For instance, the domain name: marketinghwy.com is not a good domain for "brand-ability." But, it does contain the keywords we target. So, it is very relevant. The fact that it is not brand-able isn't important to us because we use direct marketing to bring visitors to our site.

That means that our visitors find us through search engines, safelists, or other email campaigns. However, if it is important for your visitors to return to your site over-and-over again; it may need to be in factor in your choice for a domain name.

After you've decided on a few basic keywords, you'll need to decide if you would like to keep it short (for brand-ability) or if it will not be a factor. You then basically have two options in purchasing a domain name:

• Purchase a new domain name - thinking up a domain name that isn't already taken can be a real chore, but is the cheapest method. For instance, a domain name through Network Solutions is $35 per year or Doster for $14.95 per year. The problem with those companies is that their support leaves a lot to be desired. And for that reason, we recommend 1site.net who offers superior support AND only charges $14.95 per year.
  Click the link to visit 1site.net for registering a new domain.
  
  
• Purchase an expired domain name - if you have the time or the budget, then this is definately the way to go. You can occasionally pick up good names (for brand-ability) at a low-cost OR you can find names with existing links and traffic.
  
  Links help with search engine ranking and existing traffic means you'll get targeted leads instantly -before you even start marketing your site! The competition for these types of names means that it'll be tough to get them and in many cases will have to pay more for them in an auction.
  
  Occasionally, you can find domain names that are both "brand-able" and already have existing traffic. These are the "treasures" of the expired domain game, but because of the competition for them; they will command a premium price.
  
  Click the link to visit 1site.net for more information on expired domain name purchasing.

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