Choosing an Autoresponder

Quick Autoresponder Overview

An autoresponder is an emailing program that is designed to collect emails and then send out a series of pre-written emails to the subscriber list on a schedule that you pre-define.

The value in this is that you can offer freebies, information, and "soft-sell" to your potential customers over time. It's a known marketing fact that it takes an average of seven (7) contacts with a potential customer to turn them in to a customer (for tough decision type of items). So, an autoresponder lets you follow-up 3,5,7,10, or more without having to manually keep up with it all.

Automation is the key to success of any online venture, so an autoresponder would, therefore, be central to any successful online campaign. That's not to say that without an autoresponder, you can't succeed. But, an autoresponder in most cases will make any campaign significantly more effective.

Need more of an autoresponder overview?

What to look for in an Autoresponder

As with website hosts there are thousands of options to choose from when selecting the appropriate autoresponder. There are a few things that you will want to look for when choosing your autoresponder.

Personalization features. This will allow you, when emailing your list of subscribers, to address them by their actual names. Doing this will actually increase the amount of sales you make for a
recommendation as the person feels more like a person when they are addresses with their actual name.

Broadcast ability. The big money in a list comes in the form of sending out a solo ad style
advertisement. You are going to want to be able to send a message to all of your subscribers at the same time.

Import/Export ability. This is not often talked about but is a great feature to have if you ever want to change auto responders. Let’s say you have a list of 10,000 names on a remotely hosted
autoresponder and you want to move the list to your new autoresponder that is hosted on your own site. Well if your autoresponder doesn’t have import/export ability, those names are stuck with that autoresponder!

Size restrictions. If you are really good at what you do and you are able to grow a list to mammoth proportions, you are going to want to make sure that your autoresponder can handle the size of your list and be able to mail to the entire list at one time.

Those are just a few of the things to look for in a good autoresponder.

However, the big decision you will have to make when choosing which autoresponder is right for you is whether you want your autoresponder to be run from your own website or remotely hosted.

Remotely hosted just means that your autoresponder will work from someone else’s website rather then your own. There are good and bad points to remote hosting.

Personally, I think that if you are going to do something, do it right. Host your autoresponder on your own website.

The most appealing reason to host your autoresponder on your own website rather than a remote host is the look of your autoresponder emails. I can have an unlimited number of auto responders that end in the “@thegurumarketer.com” address. The reason that is so appealing is that it matches my domain name address.

If I had a remotely hosted autoresponder I wouldn’t even be able to have one address for my
autoresponder that matched my domain name. It’s a matter of clarity and professionalism for your
potential subscribers.

The best autoresponder software on the market is Mailloop. Check the website for a list of prices and features. They typically offer an installment plan also!

It is simple to install and even easier to set up and actually operate. Mailloop comes with an easy to read set up and operation manual so getting things working properly shouldn’t be much of a problem. This is a software package that you own. So, you’ll never pay monthly fees.

Also if you can’t set it up yourself, or don’t want to, you can always pay a professional installer to do it for you. There is a list of accredited installers on the Mailloop website. They charge about $50 for the installation (recommended for the non-technical).

This autoresponder software was actually written for Internet multi-millionaire Cory Rudl. So, you can even sign up as a reseller and make money from referring others to use it!

But if you are just starting out and have to be a little bit cautious of how much money you spend,
remote hosting can be a bit of an easier break on the old wallet.

Remote hosting can be cheaper on a month to month basis but in the long run it’s more expensive and less effective. However, if you don’t have the bucks to put up, then remote hosting may be the way you want to go.

The best remote host I know of that has all the great features you want in a great autoresponder is GetResponse autoresponders. They have been around for as long as I can remember and that’s because they offer a great service with good support.

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