Creating an "autoresponder series"

Quick Autoresponder Overview

An autoresponder is an emailing program that is designed to collect emails and then send out a series of pre-written emails to the subscriber list on a schedule that you pre-define.

The value in this is that you can offer freebies, information, and "soft-sell" to your potential customers over time. It's a known marketing fact that it takes an average of seven (7) contacts with a potential customer to turn them in to a customer (for tough decision type of items). So, an autoresponder lets you follow-up 3,5,7,10, or more without having to manually keep up with it all.

Automation is the key to success of any online venture, so an autoresponder would, therefore, be central to any successful online campaign. That's not to say that without an autoresponder, you can't succeed. But, an autoresponder in most cases will make any campaign significantly more effective.

Autoresponder Uses

Alright, so you're ready to dive into "autoresponders", eh?

First, let's pick a topic for your free report/email course series. Keep in mind that the closer your free report/email course series is tied to the product or biz opp you are trying to promote the better response you will get. For instance, we offer a free ebook on Internet marketing and it in we recommend trusted vendors that help us in our business day-to-day. By the way, linking to your recommended product/service using your affiliate link from within an ebook is a type of "viral" marketing. More on viral marketing.

If you are promoting a unique traffic building service, you could create a report on traffic building tips, link popularity, or search engine ranking. If you didn't notice yet, we have done this exact example ourselves and it is very effective.

Most successful campaigns use a series of 7 or so articles. They do not have to be too long (remember that your recipients do not want to spend a lot of TIME to read anyway), but they should be packed with good, real-world tips. Even better is to relate these tips to real-life examples that you employ in your own marketing strategy.

You can write your own articles from scratch, pay someone on www.guru.com $10 per article to do it, use posted articles (as long as you leave the "resource box"), or even piece together articles you find on the web. With the last idea, however, be careful to not resemble any given article too closely or it will be construed as plagiarism!

Here is the basic rule of thumb:

Copying one person's article is plagiarism, but copying multiple people's articles is "research."

You should try to interweave your links (to what you're recommending) within the 7 articles. Try to be clever about this and get opinions from random people as to what part of the article makes them want to buy and then place a link there. Remember to test different scenarios and go with what works best. You want to keep putting your links throughout your articles and it's best to have more than one product/service to recommend for variety.

If you're ready to get started, purchase, and set up your own autoresponder; then you should check out our Autoresponder Review to find the right one for you.

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