My First Real Marketing Success In MLM
I wrote the title to this article, and then froze. I
had a brain block. I sat numbly staring at the keyboard.
What WAS my first real identifiable success at this business?
After nearly 16 years, things get kind of fuzzy. I remember
standing in a snow bank in February 1988 handing out hand
made fliers with a picture of a 380 pound woman wearing
Spandex shorts sitting on a Lifecycle. But I don't remember
an overwhelming success rate.
But then it hit me. I DO remember a key incident that
really built my confidence, made me some money and got
me rolling. I'm kind of excited to share it with you.
The year was 1991. The country was in the midst of a
sobering recession, housing prices were slumping, and
a group of young guys from Dublin were rocking the airwaves
as U2. None of us realized that a golden era of growth
for MLM was upon us.
I was trying to sell plastic water filters for $250 a
pop. I saw people on stage at our meeting making $15,000
a month and I was starving. I HAD to do something, and
fast.
One day in March, I was sitting in our training center,
chatting with the secretary before the 7:30 meeting, hoping
my guest would show. I paid $50 a month in dues in order
to bring guests to the Tuesday, Thursday, Saturday meetings.
Sitting near the phone was a pink pad with forms used
to take phone messages. I ripped one off and started doodling.
Also on her desk was an old Burke Hedges training manual
from a course he called "The Blitz Kit". I flipped
through it and read the section using postcards to generate
leads. In Canada, we don't have a special postcard rate,
so most of the local leaders never promoted them. One
of his postcard examples was kind of cool, so I jazzed
it up a bit on the back of the pink pad paper.
In my handwritten chicken-scratch it read:
"Your business card came across my desk and I wanted
to touch base. I own a rapidly growing business here in
Toronto. If I could double your current income in 10 hours
a week without changing what you're currently doing, would
you set aside 15 minutes to learn how? Give me a call.
David Ledoux"
I stuck it in my pocket and forgot all about it. My guest
never showed for the meeting, I sat there AGAIN by myself
and went home that night determined to make SOMETHING
happen.
As I hung up my one good suit that night, I found the
pink paper. For some reason, I wrote out another 50 of
them that night, then popped them into little note envelopes
and mailed them to a stack of business cards that I had
pulled off a bulletin board at a supply shop.
About 4 days later, I got 7 phone calls from the 50 notes.
One of them worked for the Atomic Energy of Canada as
an engineer. He came to one of our meetings, liked what
he saw, and did over $7000 in business his first month,
netting me about $1100!
In April, I did over $25,000 in my group using primarily
those notes. Everyday, I would write 20 of them and mail
them out. They got the phone to ring....
Looking back, that first little bit of success with those
notes really boosted my confidence in MLM and changed
me forever.
I appreciate you!
David Ledoux
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David Ledoux has been involved in the network marketing
industry for 15 years. He is an author, speaker and million
dollar earner. To discover more jealously-guarded secrets
of making $100,000.00 or more every year through MLM check
out his new book, The Ultimate MLM Blueprint for Massive
Success. The book and a FREE MLM Training ezine are available
online.
Click if you would like to learn more about this great,
new book
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